MEGOGO, global entertainment service, announced a new approach to business, revealed new brand identity and highlighted new directions in the content production.

Latvian cable operator Baltcom has launched an new advanced TV service, which it has dubbed Interactive TV 3.0 and MEGOGO SVOD content library, using technology from SmartLabs.

Kcell (a part of the largest Scandinavian telecommunications holding Telia Company) has launched a new mobile application mobi kino. It is a new product in the mobi entertainment services line for viewing licensed video content. Payment for the service is debited from the subscriber’s Kcell or activ balance. The project was developed, in particular, in partnership with MEGOGO international video service.

The service became one of the first partners to integrate with MTS set-top box.

The largest OTT/VOT service in Eastern Europe and the CIS countries MEGOGO will screen an adventure saga of its own production. It features famous Ukrainian TV host and radio presenter Dasha KOLOMIEС. She and her friends went to Portuguese coast to surf the waves and to get an experience of life in the land of Vinho do Porto and royal sardines. Dasha has not surfed before.

MEGOGO VOD service has passed all necessary procedures, including audit and scanning of the information infrastructure, and conducting specialized trainings for the employees. As a result, the company received the second level of certification, which allows it to process up to 6 million card transactions per year.

MEGOGO, the biggest OTT and video-on-demand service in Eastern Europe and the CIS countries, on its 5th anniversary summarized the major landmarks in the company development, presented data on the paying audience and highlighted the industry trends.

MEGOGO announced a “Black Friday” sale on all its platforms that will last until the end of the weekend. From Friday, November 25th through Sunday, November 27th 2016 all users will be able to buy movies at MEGOGO with up to 80% discounts.

MEGOGO, the largest VOD and OTT-service in Eastern Europe and the CIS countries, launched HDR movies support. The owners of LG Super UHD and LG OLED TV models with the latest MEGOGO app are able to experience the benefits of the latest video format. HDR content became available at the same time in Ukraine, Kazakhstan, Russia and Baltic states.